![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/c876bd83-1ac0-4f1e-a1d2-27e8e23ec4b3_rw_1200.png?h=e14613a973a3f36ca4665bbc31d1473e)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/5780f5f2-3c05-4075-98e7-3b4f62ce68b9_rw_1920.jpg?h=73a9c2dec2d6c55a8c91c98ba4fa7b2c)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/2bd69119-7cad-434a-9f58-df984d56ac10_rw_1200.png?h=6a906093577dde796503b6cd506a0d66)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/3ec26a6f-7a21-4cbc-b977-4eec573d499a_rw_1920.png?h=50cdffa4576792e4090e81bb87459b89)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/79e24b30-0b37-4311-8c0b-08b5a0db573f_rw_1200.png?h=24a6ed24c13f55b14b4315dd8dd8d208)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/4d62825f-687c-4ebc-b224-3197926adb27_rw_1920.png?h=c914cf1b795b48548e9d47b2c3d8ae8e)
![](https://cdn.myportfolio.com/4b01860c-6a5f-4483-b810-f0fc545f1903/0d06291f-a986-4217-b3e1-26d7bbb02fc9_rw_600.jpg?h=782445465c3282941ee4ea811d1c29df)
The goal for this project was to update the branding for an online shop. The shop wanted a more vibrant and youthful feel than they had before. I chose holographic gradients to help express this. Paired with a lavender color palette to help express the feminine and youthful look the shop wanted.